You never change things by fighting the existing reality. To change something, build a new model that makes the old one obsolete.
Imagine the world in 2050 when everything has gone wrong…
We’re in perpetual chaos where the faint memory of cultural stability has given way to the horrors of Handmaid’s Tale, The Road, Mad Max, 28 Days Later….
Easy, right? We know how the future feels if we take the wrong turnings at the many branching futures because we have been shown this over, and over, and over. When we’re not being fed dystopias the overwhelming bulk of our television sustains the sense of business as usual: that might is right, money is power and the people with the most are the best.
Now imagine the world in 2050 where we we have taken the right turning at least some of the time…
We have brought the best of our creativity to bear and have found ways to build a flourishing future together. In this reality, we know that the welfare of one is the welfare of all and are striving for a world where everyone wakes up in the morning and looks forward to the day ahead.
Harder, isn’t it?
Because nobody has ever drawn us a road map of how the world might be if we got things right.
all around the world people are creating the narratives that we need
But these stories have never yet been woven into a single unifying narrative that brings everyone together.
In fact, the opposite is self-evidently the case: daily, the fractures grow deeper, the hatred more profound. The Right thinks the Left will overwhelm it with ‘woke’ culture. The Left thinks the Right will bring a Glock to the meeting. The older generation feels unjustly blamed for the world’s crises, the younger feels their grandparents have stolen their future. Colonising nations bury the guilt of colonisation, the colonised bear the wounds.
There is no point in our crafting narratives that speak to a particular handful of these constituencies.
We need to reach everyone: not by coalescing around a vapid centre ground, but by giving authentic voice to as many of the disparate tribes as possible, in order that they feel engaged, heard and represented.
When they are invested, we can begin to explore the possibilities of a new future where that investment doesn’t hinge on one side winning an increasingly divisive cultural war.